About Me

I am a tenure-track Assistant Professor, co-director of the Digital Society Initiative and the PhD Program Coordinator in the Department of Information Systems at the W. P. Carey School of Business of Arizona State University. I obtained my Ph.D in Management Information Systems at the Fox School of Business, Temple University, under the guidance of Dr. Paul A. Pavlou. Prior to my academic career, I have worked at China International Capital Corporation, a large investment bank in China. Besides research and teaching as a faculty member, I am or have been an external research scientist for a number of companies, including Freelancer, fits.me, Yamibuy, Meishijie, Ports America, and Picmonic.

My research interests are in the areas of Sharing Economy, Online Platforms, and User-generated Content. Specifically, my dissertation work focuses on understanding online labor markets (e.g., Freelancer.com). My research has been published in journals such as Management Science, Information Systems Research, Management Information Systems Quarterly, Journal of Management Information Systems, Journal of the Association for Information Systems and Journal of Consumer Psychology. My work has been supported by grants from the NET Institute (2013, 2014, 2015, 2016, 2017), the Department of Education (2011, 2013, 2015), Robert Wood Johnson Foundation (2016-2018), as well as the National Science Foundation of China (2017). My research has been awarded ACM SIGMIS Best Dissertation Award and runner-up INFORMS ISS Nunamaker-Chen Dissertation Award. My papers have won best paper awards at the International Conference on Information Systems, Hawaii International Conference on System Sciences, and America's Conference on Information Systems.

In my spare time, I enjoy reading books and writing codes. I am an avid Emacs user, a typography enthusiast, and mechanical keyboard lover (a Topre, a Cherry MX Silend Red, and a Cherry MX red, and a Cheery MX black).

with Evan in Santa Monica

News and Highlights (since 2015)

11/2017: Interviewed by AZCentral about the current status and future of the gig economy in Arizona.
11/2017: Great news! Just got appointed to the editorial board of Journal of the Association for Information Systems.
10/2017: Great news! Just got appointed to the editorial board of Information Systems Research as an Associate Editor.
10/2017: Project with Chen Liang and Bin Gu awarded another AWS Cloud Credits for Research Grant.
10/2017: Two papers on online education and text analytics of online reviews accepted for presentation at the Workshop on Information Technology and Systems (WITS '17).
10/2017: Paper with Chen Liang and Bin Gu accepted for presentation at the Workshop on Information Systems and Economics (WISE '17).
10/2017: Our NET Institute Working Paper #17-06 on the identification and mechanisms of home bias in global employment is now available online.
10/2017: Great news! Paper with Gord Burtch (UMN) and De Liu (UMN) on the effects of provision points in online crowdfunding platforms accepted for publication at Journal of Management Information Systems!
10/2017: Great news! Paper with Irfan Kanat (OU) and Raghu Santanam (ASU) on the survival of IT service providers in online labor markets accepted for publication at Information Systems Research!
9/2017: ASU Now interviewed our team and reported a story on our recently accepted Management Science paper on performance feedback. Read the story and paper.
9/2017: Excited to be featured in the latest issue of W. P. Carey Magazine!
9/2017: A grant proposal I served as a Co-PI (with Nan Shi from Shanghai University of International Business and Economics) on referral incentive in social commerce awarded funding from National Science Foundation of China (Grant #71702089).
9/2017: Interviewed by The State Press about the current status of the gig economy and some predictions of the future.
9/2017: Just got to know that I was one of the many reviewers who got a Management Science Meritorious Service Award for this year.
9/2017: Great news! Paper with Ni Huang (ASU), Gord Burtch (UMN), Bin Gu (ASU), Chen Liang (ASU), Kanliang Wang (RUC), Dongpu Fu (CUEB) and Bo Yang (RUC) on the effectiveness of differently framed performance feedback on motivating users to contribute content accepted for publication at Management Science!
8/2017: Three papers accepted for presentation at INFORMS CIST 2017.
8/2017: Five papers accepted for presentation at HICSS 2018.
8/2017: Two papers accepted for presentation at ICIS 2017.
7/2017: Bin Gu, Raghu Santanam and I are organizing a "Future of Work" Conference, details are updated here.
7/2017: Project with Chen Liang and Bin Gu on identifying home bias in online employment received the NET Institute Summer Grant.
6/2017: Gave a presentation at the Special Libraries Association (SLA) Conference about the Gig economy.
5/2017: Great news! Paper with Pei-yu Chen and Ying Liu on the value of multi-dimensional rating systems accepted for publication at Management Science!
4/2017: Received notice today that my proposal for the "Future of Work" Pioneering Ideas Grant for $120,024 is awarded funding!
4/2017: Great news! Really excited and honored to receive the W. P. Carey School Faculty Research Award today!
4/2017: Research with Paul A. Pavlou on the gig economy and the flat world hypothesis featured in ASU Now.
3/2017: Joined a team to design a W. P. Carey School-wide business analytics class - and have been chosen to deliver the inaugural two sections next fall!
3/2017: Giving a research talk at the Ira A. Fulton Schools of Engineering, ASU. Check it out here.
3/2017: Research with Ni Huang (Temple) and Gord Burtch (UMN) featured in ASU Now.
2/2017: Gave a research talk on the dynamic effect of review dimensionality on helpfulness at the Information Systems Research Workshop held at ASU.
2/2017: Giving a research talk at Fox School of Business, Temple University.
1/2017: Paper with Paul Pavlou on buyer selection of service providers in online labor markets accepted for publication in Information Systems Research.
1/2017: Paper with Chen Liang and Bin Gu won the Best Paper Award at Hawaii International Conference on System Sciences (HICSS).
11/2016: Paper with Nina Huang and Gord Burtch on the effect of social network integration on users' content contribution behaviors (volume and linguistic features) accepted for publication in MIS Quarterly.
11/2016: Paper with Gord Burtch, Ravi Bapna and Vlad Griskevicius on stimulating users to contribute online reviews accepted for publication in Management Science.
10/2016: Paper with Paul Pavlou, Nan Shi and Kanliang Wang on the optimal design of social referral systems accepted for publication in MIS Quarterly.
10/2016: LSE Business Review published my blog post on ride sharing and traffic congestion. Read the blog post here.
10/2016: Gave a talk at Uber PHX corporate office today. Check it out here.
10/2016: KCBS interviewed our research team about our study on the effect of ride sharing on traffic congestion this morning.
9/2016: CBS5 interviewed our research team about our paper on the effect of ride sharing on traffic congestion. Read the coverage here.
9/2016: ASU Now interviewed Dr. John Zhang, Ziru Li and I about our new paper on the effect of ride sharing on traffic congestion. Read the story and paper.
9/2016: Research on gig economy picked up by Phoenix Business Journal.
9/2016: Great news! Five papers accepted at HICSS'16! Hope to see you in Hawaii.
8/2016: Great news! Two papers accepted at INFORMS CIST'16 and two in INFORMS Annual Meeting! Hope to see you in Nashville.
8/2016: Great news! Three papers accepted at ICIS'16!
7/2016: Great news! New paper coauthored with Chen Liang and Bin Gu on how IT-enabled monitoring feature addresses moral hazard issues for time-based contracts in online labor markets received a NET Institute Summer Grant , read the paper here.
6/2016: Awesome news, my son Evan Nathan Hong was born on the morning of 6-15-2016.
6/2016: Summary of the findings from my Information Systems Research article featured in LSE Business Review.
5/2016: Great news! I was awarded Outstanding Teaching Award of Information Systems Department at ASU.
4/2016: Paper on how a consumer's cultural background shapes online review conformity and review emotion accepted for publication in Journal of the Association for Information Systems .
4/2016: Paper coauthored with Yuheng Hu accepted for presentation in Annual International Conference on Computational Social Science (IC2S2'2016) organized by Northwestern University.
3/2016: Paper coauthored with Ni Huang, Gord Burtch and Evan Polman accepted for publication in Journal of Consumer Psychology (Financial Times List). Paper link: See Here
2/2016: New experiment results with Meishijie mobile application accepted for presentation at SCECR2016.
12/2015: I have four papers at ICIS 2015 Fort Worth this year ICIS 2015.
11/2015: Paper with Ni Huang and Gord Burtch is presented in NET Institute Conference. Paper link: See Here.
11/2015: Project with Alvin Zheng and Paul A. Pavlou won a CIBER Grant Award.
10/2015: Presenting two papers at CIST 2015 Philadelphia this year.
9/2015: Paper with Alex Wang and Paul A. Pavlou accepted at Information Systems Research. Paper link: See Here.
8/2015: Paper with Ni Huang and Gord Burtch awarded NET Institute Grant.